According to the Mintel report Environmentally Friendly Cleaning Products, US, January 2009 Market Size and Forecast, the green cleaning category quadrupled from $17.7 million in 2003 to $64.5 million in 2008.
New, creative products remind us that environmental care starts right in our homes, in the tiny worlds around us, not necessarily out in the rainforest or in the depths of the ocean. As a reflection of this, Greg Cumberford, vice president of strategic initiatives for Gaia Herbs, Inc., Brevard, NC, realizes that “the phenomenon is worldwide and personal at once....
